Designing a one-pager doesn’t have to be hard! But if it’s cluttered, confusing, or packed with too much information, it won’t work.
Let’s make it simple. We’ll help you create a clear and professional one-pager for your business!
Tip 1: Keep It Simple and Clean
A good one-pager is easy to read and free of clutter. People should understand the key details in seconds, not struggle through much text.
✅ Use short paragraphs and bullet points – Keep sentences brief and easy to read. Avoid long explanations.
✅ Focus on one main message – Don’t try to fit everything about your business on one page. Share only the most important details.
✅ Leave plenty of white space – Too much text can be overwhelming. White space makes your content easier to read and keeps the design clean.
Tip 2: Use Clear Design to Guide the Reader
A good layout helps people know where to look first. It makes reading easy and natural.
✅ Start with a strong headline – Make it bold and hard to miss. It should grab attention right away.
✅ Use subheadings – Break up sections so readers can skim quickly. This makes information easier to find.
✅ Make important text bigger – Use larger fonts for key details. Keep less important text smaller.
✅ Keep things neat – Align everything properly and leave even spacing between sections. A clean design looks more professional.
Tip 3: Pick the Right Colors and Fonts
The wrong colors and fonts can make your one-pager look unprofessional. The right choices make it look polished and trustworthy.
✅ Stick to your brand colors – Use 2-3 colors that match your company’s style. Too many colors can be distracting.
✅ Choose easy-to-read fonts – Stick to clean, simple ones like Montserrat, Open Sans, or Lato.
✅ Use contrast to highlight key points – Dark text on a light background (or the other way around) is easiest to read. Use bold or accent colors to make important details stand out.
Tip 4: Use High-Quality Images and Graphics
Pictures help explain things faster. They also make your one-pager more interesting and easier to remember.
✅ Use clear, high-quality images – Blurry pictures look unprofessional. Always choose sharp, high-resolution images.
✅ Use icons for key points – Instead of long descriptions, use simple icons to highlight important details.
✅ Show data with charts or infographics – A quick graph is easier to understand than a long paragraph full of numbers.
Tip 5: Highlight Your Unique Value Proposition (UVP)
Your one-pager should answer one big question: Why should people care?
✅ Make your UVP clear and bold.
✅ Don’t just say what your product does. Show how it helps people and solves their problems.
✅ Use short customer reviews, case studies, or key numbers to back up your claims.
Tip 6: Make Your Call-to-Action (CTA) Clear
What should the reader do next? Whether it’s booking a demo, visiting your website, or contacting you, your CTA should be easy to see and understand.
✅ Use action words.
✅ Use a button, bold text, or a different color to grab attention.
✅ Don’t add too much around your CTA. Keep it clear and direct.
Tip 7: Make It Work for Print and Digital
Your one-pager should look good on both print and digital.
✅ Use 8.5” x 11” (A4) so it’s easy to print and share.
✅ Keep the file size small. Compress images and PDFs without losing quality.
Tip 8: Make It Easy to Skim
Most people won’t read every word. They’ll scan for key details. Help them find what they need fast.
✅ Use bold text and highlights – Make important words stand out.
✅ Break text into sections – Avoid big blocks of text. Use subheadings, bullet points, and icons to organize information.
✅ Put key details first – People may only spend a few seconds looking. Make those seconds count.
