Jul 8, 2024
min Read

How to Create a One Pager? (With Tips for Killer One Pager)

Andrew Mewborn
Jul 8, 2024

It's important to grab your audience's attention fast. A one-pager is like a quick summary of your business. It helps you share your main points in just one page. 

This is great when you're talking to potential clients, investors, or partners. A good one-pager can really make a difference.

So, how do you make a good one-pager? That's where "Distribute" comes in. This tool helps you make and share professional one-pagers that stand out from the rest. 

In this blog, we'll look at what makes a one-pager great, how to create one, and why "Distribute" is the best tool for this.

What is one pager?

A one-pager is a document that fits on one page. It gives a quick summary of a product, service, or idea. It's great for fast pitches.

It helps grab attention and share important info quickly. In sales and marketing, a one-pager is super helpful because it makes your message simple and quick to read. This is perfect for people who are busy and don't have time for long documents.

What’s the Importance of One Pager in Sales and Marketing?

One pager lets sales teams quickly share why their product or service is good, show its main benefits, and convince potential clients or partners to act.

Since people only pay attention for about 8 seconds, you need to make your point fast and well. A good one-pager can grab someone's interest or they might just get distracted.

What Should a One-Pager Template Include?

1. About Us/Summary

This part gives a short introduction to your company, like who you are and what you do. Keep it brief and share what makes you different from others.

2. The Problem Statement

Talk about the problem your product or service fixes. This connects with your audience right away by touching on their needs.

3. Features or Benefits

List the main features of your product or service and the benefits these features bring. Use bullet points or short sentences. For example, if you have a new app, you might list "User-friendly interface" as a feature and "Saves time" as a benefit.

4. Use Social Proof

Add things like testimonials, case studies, or stats that show your product or service works well. This helps build trust and shows your product is reliable.

5. Include a Call-to-Action

Have a clear call-to-action (CTA) that tells the reader what to do next. This could be to contact your sales team, schedule a demo, or download a brochure. A strong CTA helps get people involved and can lead to more sales.

6. Contact Information

Give all the details needed to reach your company, like your phone number, email, and website. If you use social media, add those links too, so people have more ways to contact you.

How to Create a One-Pager? 

Creating a good one-pager involves some easy steps. Let's go through them one by one.

1. Create a Project Brief

Start by outlining the purpose of your one-pager. What do you want to achieve? Are you introducing a new product, summarizing a service, or pitching to potential clients? Clarifying your goal will guide the content and design.

2. Identify Challenges

Next, identify the problems your audience faces that your product or service can solve. Making these problems clear helps your audience relate to what you're saying. This shows how you can help them or improve their business.

3. Write a One-Pager Title

Make a title that catches the eye. It should be concise and convey the core benefit or unique selling proposition (USP) of your offering. Think of it as your hook—make it strong and clear.

4. Fill in the Details

This is where you fill in the key information:

  • About Us/Summary: Say who you are and what you do. Keep it brief and point out what makes you different.
  • Problem Statement: State the problem you're solving.
  • Features or Benefits: List the main features and benefits. Use bullet points to make it easy to read.
  • Social Proof: Add testimonials or stats to show your credibility.
  • Call-to-Action: Include a clear action for the reader, like "Contact us" or "Schedule a demo."
  • Contact Information: Give your email, phone number, and website.

5. Design the One pager

The design is key to how well your one-pager works. Here are some tips:

  • Use Visuals Strategically: Use good images and icons to make it look nice. They help make the page more interesting and clear.
  • Simplify Complex Ideas: Use infographics or charts to make hard stuff easier to understand.
  • Avoid Visual Overload: Don't use too many visuals. They should help your message, not take away from it.
  • Keep Branding Consistent: Use your brand colors and logo to make it feel like part of your business.
  • Create a Clear Visual Hierarchy: Arrange your content so it's easy to read. Use headings and bullet points to guide the reader.

Tips on Writing Clear and Effective Content

Creating content for a one-pager means being clear and to the point. Here's how to make content that sticks with your audience and shares important info well.

Know Your Audience

It's important to know who you're talking to. Learn what your audience cares about and what problems they have. Then, make your message fit what they need.

Focus on Key Messages

Only talk about the most important things. Skip the extra stuff and explain how your product or service can help. This makes your one-pager strong and easy to understand.

Use Clear and Simple Language

Stay away from hard words and long sentences. Try to write so that someone in 8th grade or lower could understand. This helps more people get what you're saying.

Incorporate Visual Elements

Add pictures, icons, and charts. They can split up your text and spotlight key points. Visuals also make hard info easier to get and more interesting.

Create a Strong Call-to-Action

Be clear about what you want the reader to do next. This could be calling your team, setting up a demo, or visiting your website. A clear call-to-action can increase engagement and actions.

What Are the Benefits of Using Distribute to Make and Share One-Pagers?

Using Distribute to create and share one-pagers helps a lot with your sales and marketing work. Here are some big advantages:

Easy to Use

Distribute has a simple drag-and-drop editor that lets anyone make professional one-pagers easily. You don't need to know a lot about design. This makes it quick for everyone to make good documents.


You can change the templates to fit your brand. It's easy to change colors, fonts, and layouts to match how your brand looks.

Works Well with Other Tools

Distribute works well with tools like Calendly and Gong. This helps you keep everything working smoothly by linking your one-pagers with your scheduling and customer management tools.

Advanced Analytics

Distribute has great analytics. You can see how people interact with your one-pagers, like which parts they read the most. This information helps you follow up better and improve your sales talks.

AI-Powered Content Suggestions

Distribute uses AI to give you tips on what to include in your one-pagers. This helps make sure your documents catch the reader's interest and are relevant.

Fast and Efficient

With ready-to-use templates and easy tools, Distribute saves you time making one-pagers. This lets your team spend more time selling and less time making documents.

Better Teamwork

Distribute lets team members work together no matter where they are. Everyone can see changes as they happen, which helps avoid mistakes and keeps things moving fast.

Better Client Engagement

Distribute helps you make one-pagers that look good and are easy for clients to use. This makes it easier for clients to understand what you're offering and can lead to more sales.

Safe and Reliable

Distribute keeps all your documents safe. Only the people you choose can see them. This is very important when you're handling private information.


Creating effective one-pagers is crucial in sales and marketing for quickly sharing important information and keeping your audience engaged. 

Using tools like Distribute can simplify this process with its user-friendly templates and integration with CRM tools, helping you design professional one-pagers and track their effectiveness.

Start creating your one-pagers with Distribute today to see a positive impact on your marketing efforts.

One Pager