15 Best Video Prospecting Tools to Boost Your Sales Outreach
Discover the 15 best video prospecting tools to boost your sales outreach. Compare features, pricing, and capabilities of Distribute, HippoVideo, Sendspark, Vidyard, Loom, and more.
15 Best Video Prospecting Tools to Boost Your Sales Outreach
In the crowded world of sales outreach, standing out in a prospect's inbox is harder than ever. Traditional emails often go unread, and cold calls frequently get screened. Video prospecting has emerged as a powerful solution, allowing salespeople to create brief, personalized video messages that demonstrate genuine interest and build trust through face-to-face communication—even when you can't meet in person.
But with so many video prospecting tools available, how do you choose the right one for your team? The market offers everything from simple screen recorders to sophisticated AI-powered platforms with advanced personalization and analytics. Finding the best video prospecting tools for your specific needs requires understanding what each platform offers and how it fits into your existing workflow.
This guide cuts through the noise. We've analyzed the market to identify the top 15 video prospecting tools that excel in ease of use, integration capabilities, and features designed specifically for sales teams. Our goal is simple: to help you find the perfect tool to create engaging video content, track prospect engagement, and ultimately close more deals.
What is Video Prospecting?
Video prospecting is a personalized approach to sales outreach where salespeople create brief video messages rather than relying on lengthy emails or phone calls. Instead of sending a generic text-based email, you record a short video speaking directly to your prospect, often with their name, company, or specific pain points mentioned.
The key benefits of video prospecting include:
- Personal connection: Prospects see your face and hear your voice, creating a more human connection than text alone
- Higher engagement: Video emails consistently outperform text-based emails in open and click-through rates
- Demonstrates effort: Taking time to record a personalized video shows genuine interest in the prospect
- Builds trust: Face-to-face communication, even virtually, helps establish credibility faster
- Stands out: In a sea of text emails, video messages immediately capture attention
How to Choose the Right Video Prospecting Tool
Before diving into our list, here are four essential factors to consider when selecting a video prospecting tool:
1. Ease of Use
Look for a simple interface that enables quick video creation without steep learning curves. Your sales team should be able to record and send videos within minutes, not hours.
2. Integration
Ensure compatibility with your existing CRM and email platforms. The best tools integrate seamlessly with Salesforce, HubSpot, Gmail, Outlook, and other tools your team already uses.
3. Budget
Options range from free to premium tiers. Consider not just the cost, but the ROI potential based on your team size and outreach volume.
4. Features
Advanced capabilities like analytics, customization, personalization at scale, and automation can significantly impact your results. Prioritize features that align with your specific sales workflow.
15 Best Video Prospecting Tools
1. Distribute (Best Overall)
Distribute stands out as the most comprehensive video prospecting solution, combining personalized video creation with powerful digital sales room capabilities. It's designed specifically for modern sales teams who want to move beyond simple video messages to create complete, trackable buyer experiences.
The platform enables you to record personalized videos with screen recording, add clickable CTAs directly within your videos, and track exactly how prospects engage with your content. What sets Distribute apart is its ability to package videos alongside other sales assets—proposals, case studies, and demos—into a single, trackable link.
Key Features
- Personalized video recording with screen sharing and webcam
- Clickable CTAs embedded directly in videos
- Advanced analytics showing exactly who watched, for how long, and what they engaged with
- Digital sales rooms that combine videos with proposals, pricing, and other content
- Deep CRM integration with Salesforce, HubSpot, and other platforms
- Real-time engagement alerts when prospects view your content
Best For
Sales teams who want an all-in-one platform that combines video prospecting with digital sales rooms and comprehensive buyer engagement tracking.
Pricing
Distribute offers plans starting at $49/month with a 7-day free trial to test all features.
Website: https://www.distribute.so
2. HippoVideo (Best for Customized Campaigns)
HippoVideo specializes in creating tailored video campaigns with robust engagement tracking. It's particularly strong for teams implementing account-based marketing (ABM) strategies where personalization at scale is critical.
The platform offers advanced video editing capabilities, allowing you to add your branding, interactive elements, and calls-to-action throughout your videos. HippoVideo's analytics provide detailed insights into viewer behavior, helping you understand which parts of your videos resonate most with prospects.
Key Features
- Campaign-level video management for organized outreach
- ABM strategy support with account-level insights
- Engagement tracking with detailed viewer analytics
- Video editing tools for professional-looking content
- Email integration with major platforms
Best For
Marketing and sales teams running coordinated ABM campaigns who need detailed engagement data.
Pricing
Plans start at $20/user/month with a free tier available for basic features.
Website: https://www.hippovideo.io
3. Sendspark (Best for Easy Creation)
Sendspark emphasizes speed and simplicity, making it ideal for sales reps who need to create and send videos quickly without a learning curve. The platform offers video templates and direct email sharing capabilities that streamline the entire process.
With Sendspark, you can record a video in seconds, add a personal touch with dynamic text overlays, and share it directly via email or LinkedIn. The interface is intuitive, requiring minimal training for new users.
Key Features
- Quick video recording with minimal setup
- Video templates for common sales scenarios
- Direct email sharing integration
- Dynamic text overlays for personalization
- Chrome extension for recording anywhere
Best For
Individual sales reps and small teams who prioritize speed and simplicity over advanced features.
Pricing
Free plan available. Paid plans start at $15/user/month.
Website: https://www.sendspark.com
4. Pitchlane (Best for Personalization at Scale)
Pitchlane tackles one of the biggest challenges in video prospecting: maintaining personalization while reaching hundreds of prospects. The platform automates personalization elements while preserving the individual touch that makes video effective.
Using dynamic variables and smart templates, Pitchlane lets you create base videos that automatically customize with each prospect's name, company, and other details. This dramatically reduces recording time while maintaining engagement.
Key Features
- Dynamic personalization at scale
- Automated video customization with prospect data
- Batch video creation for outreach campaigns
- Performance analytics across campaigns
- CRM integration for seamless workflows
Best For
High-volume outreach teams who need to personalize videos for hundreds of prospects efficiently.
Pricing
Contact for pricing. Plans scale based on video volume and team size.
Website: https://www.pitchlane.com
5. Vidyard (Best for Comprehensive Analytics)
Vidyard is one of the most established names in video prospecting, known for its detailed engagement tracking, A/B testing capabilities, and robust CRM integration. It's a full-featured platform designed for enterprise sales teams.
The platform provides granular analytics showing not just who watched your video, but exactly where they dropped off, rewatched, and engaged with CTAs. This data is invaluable for optimizing your video content and follow-up timing.
Key Features
- Detailed engagement tracking with heatmaps
- A/B testing for video optimization
- CRM integration with Salesforce, HubSpot, and more
- Video hosting with unlimited bandwidth
- Team analytics and performance dashboards
Best For
Enterprise sales teams who need comprehensive analytics and proven reliability.
Pricing
Free tier available. Paid plans start at $29/user/month for Pro features.
Website: https://www.vidyard.com
6. Potion (Best for High-Level Customization)
Potion provides advanced customization options that go beyond basic personalization. The platform allows you to customize text, images, and call-to-actions within your videos to create highly targeted messages for each prospect.
What makes Potion unique is its ability to create video landing pages with custom branding, making each prospect feel like they're receiving a tailored experience rather than a mass outreach.
Key Features
- Advanced video customization options
- Custom landing pages for each video
- Dynamic text and image overlays
- Brand customization throughout the experience
- Engagement tracking and notifications
Best For
Sales teams and agencies who prioritize brand consistency and high-touch personalization.
Pricing
Plans start at $49/user/month with custom enterprise pricing available.
Website: https://www.potion.social
7. Tavus (Best for AI-Generated Personalization)
Tavus represents the cutting edge of video prospecting, using AI to automatically generate personalized videos at scale. You record one base video, and Tavus creates unique versions with personalized elements for each prospect.
The AI technology can customize lip movements and audio to include prospect-specific details, creating videos that appear to be individually recorded while requiring only a fraction of the time.
Key Features
- AI-powered video generation
- Automatic personalization of audio and video
- Scalable video creation from a single recording
- Integration with sales platforms
- Analytics on video performance
Best For
Teams doing high-volume outreach who want AI to handle personalization.
Pricing
Contact for pricing. Enterprise-focused with custom quotes.
Website: https://www.tavus.io
8. Loom (Best for Quick Communication)
Loom has become synonymous with quick video communication, used by millions for everything from sales outreach to internal updates. While not exclusively a sales tool, its speed, simplicity, and viewer insights make it popular among sales professionals.
The platform excels at async video communication with features like instant recording, automatic transcriptions, and viewer engagement tracking. Its ubiquity means many prospects are already familiar with receiving Loom videos.
Key Features
- Lightning-fast recording with instant sharing
- Screen and webcam recording options
- Viewer insights showing who watched
- Automatic transcriptions
- Comments and reactions for engagement
Best For
Sales reps who need a versatile, widely-recognized video tool for various communication needs.
Pricing
Free plan with limits. Business plans start at $15/user/month.
Website: https://www.loom.com
9. Berrycast (Best for Free Video Prospecting)
Berrycast offers a compelling free option for teams just getting started with video prospecting. The platform provides screen recording and engagement tracking without requiring a credit card or commitment.
While it may lack some advanced features of paid alternatives, Berrycast delivers core video prospecting functionality at no cost, making it ideal for testing video outreach strategies.
Key Features
- Completely free core features
- Screen recording with webcam overlay
- Engagement tracking basics
- Easy sharing via link
- No watermarks on free plan
Best For
Individual reps and small teams exploring video prospecting without budget constraints.
Pricing
Free with optional paid upgrades for additional features.
Website: https://www.berrycast.com
10. Glass (Best for Integration with Sales Tools)
Glass emphasizes seamless connectivity with your existing sales tech stack. The platform prioritizes CRM and sales platform integration, ensuring video prospecting fits naturally into your established workflows.
Videos recorded in Glass automatically sync with your CRM records, making it easy to track all prospect touchpoints in one place.
Key Features
- Deep CRM integration with major platforms
- Automatic activity logging
- Sales workflow automation
- Team collaboration features
- Engagement notifications
Best For
Teams with complex sales tech stacks who need tight integration between video and CRM.
Pricing
Contact for pricing based on team size and integration needs.
Website: https://www.glass.so
11. ColdIQ (Best for Sales-Focused Messaging)
ColdIQ is purpose-built for sales teams, with every feature designed around the cold outreach use case. The platform combines video creation with engagement tracking and sales tool integration.
The focus on sales means ColdIQ understands the specific needs of outbound teams, from personalization at scale to follow-up automation based on video engagement.
Key Features
- Sales-focused video creation
- Engagement tracking with sales insights
- Integration with sales tools
- Personalization features
- Follow-up automation triggers
Best For
Outbound sales teams who want a tool built specifically for cold prospecting.
Pricing
Plans start at $39/user/month with team discounts available.
Website: https://www.coldiq.com
12. Soapbox by Wistia (Best for Branding and Personalization)
Soapbox by Wistia enables split-screen recording that shows your face alongside your content, creating engaging presentations while maintaining brand consistency. It's backed by Wistia's robust video hosting infrastructure.
The platform is particularly strong for sales presentations and demos where you need to walk prospects through slides or product features while maintaining personal connection.
Key Features
- Split-screen recording (webcam + screen)
- Professional editing tools
- Brand customization options
- Wistia hosting with analytics
- CTA integration in videos
Best For
Teams creating sales presentations and product demos who value professional quality.
Pricing
Free basic plan. Wistia Pro starts at $99/month for advanced features.
Website: https://wistia.com/soapbox
13. Bonjoro (Best for Personal Customer Engagement)
Bonjoro focuses on relationship building through personalized video messaging. While useful for prospecting, it particularly excels at customer engagement scenarios like onboarding, thank-you messages, and renewal outreach.
The platform integrates with CRM and automation tools to trigger personalized video tasks, ensuring no important customer touchpoint is missed.
Key Features
- Task-based video workflow
- Mobile app for recording anywhere
- CRM integration and triggers
- Personal branding options
- Team management features
Best For
Customer success and sales teams focused on relationship-building over cold outreach.
Pricing
Plans start at $19/user/month with a free starter option.
Website: https://www.bonjoro.com
14. Veed (Best for Easy Editing and Sharing)
Veed simplifies video editing for users without technical expertise. While primarily an editing tool, its ease of use makes it popular for creating polished prospecting videos quickly.
The platform offers templates, subtitles, and effects that can elevate the quality of your sales videos without requiring professional editing skills.
Key Features
- User-friendly video editor
- Professional templates
- Auto-subtitles generation
- Brand kit for consistency
- Easy sharing options
Best For
Teams who want to create professional-looking videos without editing expertise.
Pricing
Free plan available. Paid plans start at $18/user/month.
Website: https://www.veed.io
15. VideoAsk (Best for Interactive Messaging)
VideoAsk creates interactive video experiences where prospects can respond with their own videos, audio, or text. This two-way communication transforms prospecting from a one-way pitch into a conversation.
The platform supports branching logic, allowing different follow-up questions based on prospect responses. This is particularly powerful for qualification and discovery processes.
Key Features
- Interactive video conversations
- Branching logic for dynamic flows
- Multiple response types (video, audio, text)
- Lead qualification workflows
- Integration with forms and CRMs
Best For
Teams who want to create interactive, conversational video experiences rather than one-way messages.
Pricing
Free plan with limits. Paid plans start at $30/month.
Website: https://www.videoask.com
Video Prospecting Tools Comparison
| Tool | Best For | Starting Price | Key Strength |
|---|---|---|---|
| Distribute | Overall | $49/mo | Digital sales rooms + video |
| HippoVideo | ABM Campaigns | $20/user/mo | Campaign management |
| Sendspark | Easy Creation | $15/user/mo | Speed and simplicity |
| Pitchlane | Scale | Contact | Personalization at volume |
| Vidyard | Analytics | $29/user/mo | Comprehensive tracking |
| Potion | Customization | $49/user/mo | Landing page creation |
| Tavus | AI Generation | Contact | AI-powered personalization |
| Loom | Quick Comms | $15/user/mo | Universal recognition |
| Berrycast | Free Option | Free | No-cost video prospecting |
| Glass | Integration | Contact | CRM connectivity |
| ColdIQ | Cold Outreach | $39/user/mo | Sales-specific features |
| Soapbox | Presentations | $99/mo | Split-screen recording |
| Bonjoro | Relationships | $19/user/mo | Customer engagement |
| Veed | Editing | $18/user/mo | Easy video editing |
| VideoAsk | Interactive | $30/mo | Two-way video conversations |
Frequently Asked Questions
Why use video over traditional outreach?
Videos add personalization and demonstrate effort, significantly improving engagement versus standard emails or calls. Studies show video emails can increase click-through rates by 300% and response rates by 200% compared to text-only emails.
Do these tools scale for growing teams?
Yes, many video prospecting tools (including Distribute and Tavus) support growing teams with automation and advanced features. Look for platforms with team management, analytics dashboards, and scalable pricing.
Are video prospecting tools suitable for startups?
Absolutely. Budget-friendly and beginner-friendly options exist specifically for smaller teams. Tools like Berrycast and Sendspark offer free or low-cost plans that let startups experiment with video prospecting without significant investment.
How does video build relationships?
Personal effort demonstrates genuine interest, fostering trust and customer loyalty. When prospects see your face and hear your voice, they form a connection that's impossible to create through text alone. This human element accelerates relationship building throughout the sales cycle.
Conclusion
Selecting the right video prospecting tool can transform your sales outreach from forgettable to memorable. In a world where prospects are bombarded with generic messages, personalized video creates a genuine connection that text simply cannot replicate.
The best tool for your team depends on your specific needs. If you want comprehensive analytics, Vidyard delivers. If you need AI-powered personalization at scale, Tavus leads the way. For teams who want to combine video prospecting with complete digital sales rooms and buyer engagement tracking, Distribute offers the most integrated solution.
The best video prospecting tools do more than just record and send videos—they help you create meaningful connections, track engagement, and ultimately close more deals. Start with the features that matter most to your workflow, and don't be afraid to test multiple tools before committing.
Ready to transform your sales outreach with video? Distribute combines powerful video prospecting with digital sales rooms, giving your team everything needed to engage prospects and close deals faster. Start your free trial today and see the difference personalized video can make.
Andy Mewborn
Content Specialist at Distribute. Exploring the intersection of AI, sales, and buyer enablement.
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